Wednesday, 20 March 2013

Results from my primary market research

My survey showed the following results:

17 people felt that the masthead should be short , catchy, and bold.
Only 3 felt that it should not.

4 chose the masthead "Live N' Let Rock!"
3 chose "SoundBase"
10 chose "Live Rock!"
2 chose "Let Rock!"
0 chose sound base.
1 chose BackStage.

The majority of participants felt that a combination of all 8 content options should be included in the magazine.

8 people felt that the cover should be sleek and simple.
12 people felt that a cluttered cover is more appropriate for a rock music magazine.

5 preferred only one main image on the front cover.
9 preferred a main image with one subsidiary image.
6 preferred more than one subsidiary image.

People suggested numerous different cover lines which would interest them:
"exclusive interview with (popular artist)"
"gig reviews inside"
"competitions"
"posters"
"100 greatest rock tracks"

7 people chose colour combinations of black,white& red.
Many others chose black/red/yellow,    or black/white/blue.

The questions about contents pages was fairly evenly split, 11 people chose a detailed version with lots of references, whilst 9 chose a more simple overview.

12 people chose an age group of 16-30.
3 chose 15-24.
2 chose 15-35
2 chose 16-40
1 chose 35+

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